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Journal of Marketing Management

Article . 1986 . Peer-reviewed

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Journal of Marketing Management

Article

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Small business is big business

Name: Small business is big business
Creator: George R. Cameron
Keywords: 9. Industry and infrastructure, 11. Sustainability, 8. Economic growth, 0502 economics and business, 05 social sciences, 1. No poverty, 12. Responsible consumption

The importance of the marketing discipline to the small business person

descriptionPublicationkeyboard_double_arrow_right Article 01 Jan 1986Publisher:Informa UK LimitedJournal:Journal of Marketing Management, volume 2, pages 31-37 (issn: 0267-257X, eissn: 1472-1376,

Authors: George R. Cameron;

doi: 10.1080/0267257x.1986.9963998

Small business is big business

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Abstract

The number of small business start‐ups in the UK continues to increase. This article discusses the stages of business and marketing development that a small business can expect to encounter. Success in business depends upon a number of factors, these are described and discussed under the headings of individual qualities and key components.

Impact byBIP!

	citations This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).	5
	popularity This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.	Average
	influence This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).	Average
	impulse This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.	Average