Abstract Evolution proceeds in time. Time is experienced as change only, predominantly irreversible change. Measuring change in the form of information growth it is possible to define a measure for the amount of time produced during information increase. Systems creating information contribute to the generation of time. To be able to create information, a system has to be highly complex. The more complex a system is, the more it can contribute to generation of time. The rate of time generation is determined by the capability of the system to gain information. Complexity, information accumulation, and time generation are therefore synonyms.