Abstract Even though studies at the intersection of translation and media are a burgeoning subfield within Translation Studies, the integration of media theory into the scholarship on translation remains underdeveloped. Joining a recent surge of interest in adapting media theory to a broad analysis of the impacts of the technologies that organise and support translation, this article takes up the concept of cultural technique to argue that, just as technological revolutions have reshaped translation practices, translations have structured media systems. Following its exploration of a medial methodology in Translation Studies and the benefits of a historicist perspective, the article turns to a set of case studies, all sourced from the Romantic period, which was characterised by a complex attitude to mediality and translation prefigurative of the current digital turn. The case studies demonstrate the benefits of a medial view in the study of translation.