Fresnel zone plates (FZPs) are circular diffractive elements that operate as a lens for x-rays. They have gained interest in the field of laser-plasma physics due to their ability to achieve higher spatial resolution than pinholes. Their design and implementation are complicated by the fact that a significant amount of the x-rays passing through the FZP will not diffract (zeroth order) and present a background to the measurement. This background can be large and inhomogeneous depending on the geometric setup of the experiment. Here, we present calculations of the diffracted (first order) and un-diffracted (zeroth order) flux profiles, which makes it possible to optimize the contrast between the first order imaging rays and the zeroth order background. Calculations for the implementation of a central block in the FZP, designed to block the zeroth from the entire field of view, are also presented.