The nature of the observer has long plagued physical science. Here we review the current status of cognitive science in the context of a cosmology of mind in an Anthropic Multiverse. The concept of an elan vital or life force has long been considered the elementary action principle driving the evolution of living‐systems by theologically minded scientists and individuals. Sufficiently extending Einstein’s original model of a Static Universe, to a Holographic Anthropic Multiverse (HAM), provides a context for solving this centuries old problem for introducing this type of teleological principle into Physics, Biology, Medicine and Psychology. This means the contemporary framework of biological mechanism should no longer be considered the formal philosophical basis for describing living systems and contemporary allopathic (scientific) medicine. The new noetic action principle has far reaching implications for medicine and transpersonal psychology.