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image/svg+xml Jakob Voss, based on art designer at PLoS, modified by Wikipedia users Nina and Beao Closed Access logo, derived from PLoS Open Access logo. This version with transparent background. http://commons.wikimedia.org/wiki/File:Closed_Access_logo_transparent.svg Jakob Voss, based on art designer at PLoS, modified by Wikipedia users Nina and Beao Journal of Revenue a...arrow_drop_down
image/svg+xml Jakob Voss, based on art designer at PLoS, modified by Wikipedia users Nina and Beao Closed Access logo, derived from PLoS Open Access logo. This version with transparent background. http://commons.wikimedia.org/wiki/File:Closed_Access_logo_transparent.svg Jakob Voss, based on art designer at PLoS, modified by Wikipedia users Nina and Beao
Journal of Revenue and Pricing Management
Article . 2012 . Peer-reviewed
License: Springer TDM
Data sources: Crossref
https://dx.doi.org/10.1057/rpm...
Article
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Perceived value of a mile

descriptionPublicationkeyboard_double_arrow_right Article 21 Dec 2012 English Publisher:Springer Science and Business Media LLCJournal:Journal of Revenue and Pricing Management, volume 12, pages 8-15 (issn: 1476-6930, eissn: 1477-657X, Copyright policy )
Authors: Debraj Basumallick; Burak Ozdaryal; Cristina Madamba-Brown;

doi: 10.1057/rpm.2012.34

Perceived value of a mile

Abstract

The first step at evaluating the economic cost and benefits of a frequent flyer program lies in understanding the customer's perception of the value of a mile. This study outlines a methodology taken to estimate perceived value of a mile while using them for future air travel. This estimate can be further used to drive strategy on the attributes of new redemption products and their impact on customer behavior.

  • BIP!
    Impact byBIP!
    selected citations
    These citations are derived from selected sources.
    This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
    		 4
    popularity
    This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
    		 Average
    influence
    This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
    		 Average
    impulse
    This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
    		 Average
Powered by OpenAIRE graph
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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
4
Average
Average
Average
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