Many organizations have been and are still trying how to prove Return On Investment (ROI) for their DAM system. This commonly and often only includes employee/customer efficiency and financial hard and soft ROI, which are beneficial, but not enough and often hard to prove as well. What is missing is ROI at the strategic level that can be used to optimize and continually improve upon your ROI. That missing strategic element is Search Analytics. Search Analytics is a methodology and the process of analyzing search queries and user behavior within an information retrieval/search system in order to determine the search quality and relevancy of your search system and produce actionable results that can be acted upon.