Photochromic organic-inorganic hybrid materials have attracted considerable attention owing to their potential application in photoactive devices, such as optical memories, windows, photochromic decorations, optical switches, filters or non-linear optics materials. The growing interest in this field has largely expanded the use of photochromic materials for the purpose of improving existing materials and exploring new photochromic hybrid systems. This tutorial review summarizes the design and preparation of photochromic hybrid materials, and particularly those based on the incorporation of organic molecules in organic-inorganic matrices by the sol-gel method. This is the most commonly used method for the preparation of these materials as it allows vitreous hybrid materials to be obtained at low temperatures, and controls the interaction between the organic molecule and its embedding matrix, and hence allows tailoring of the performance of the resulting devices.