THE word 'plasticity' although one which has attained a state almost of ubiquity in several branches of applied physics and industrial chemistry, has, according to Scott Blair1, never been given a quantitative and dimensional definition. In the technical literature a group of quantitative 'plasticity numbers' have taken their place. Such expressions as the Williams plasticity number, or the Goodrich plasticity number (both used in rubber technology), have no quantitative meaning other than that of the reading of a particular type of testing equipment when used in a particular manner, and as such cannot be expressed in C.G.S. units.