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Adaptive purchase tasks in the operant demand framework.

Authors: Shawn P. Gilroy; Mark J. Rzeszutek; Mikhail N. Koffarnus; Derek D. Reed; Steven R. Hursh;

Adaptive purchase tasks in the operant demand framework.

Abstract

Various avenues exist for quantifying the effects of reinforcers on behavior. Numerous nonlinear models derived from the framework of Hursh and Silberberg (2008) are often applied to elucidate key metrics in the operant demand framework (e.g., Q₀, PMAX), with each approach presenting respective strengths and trade-offs. This work introduces and demonstrates an adaptive task capable of elucidating key features of operant demand without relying on nonlinear regression (i.e., a targeted form of empirical PMAX). An adaptive algorithm based on reinforcement learning is used to systematically guide questioning in the search for participant-level estimates related to peak work (e.g., PMAX), and this algorithm was evaluated across four varying iteration lengths (i.e., five, 10, 15, and 20 sequentially updated questions). Equivalence testing with simulated agent responses revealed that tasks with five or more sequentially updated questions recovered PMAX values statistically equivalent to seeded PMAX values, which provided evidence suggesting that quantitative modeling (i.e., nonlinear regression) may not be necessary to reveal valuable features of reinforcer consumption and how consumption scales as a function of price. Discussions are presented regarding extensions of contemporary hypothetical purchase tasks and strategies for extracting and comparing critical aspects of consumer demand. (PsycInfo Database Record (c) 2025 APA, all rights reserved).

Related Organizations
Keywords

Machine Learning, Conditioning, Operant, Humans, Consumer Behavior, Models, Psychological, Reinforcement, Psychology, Adaptive Algorithms

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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
1
Average
Average
Average
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