The literature suggests that floral nectar acts principally to attract pollinator visitation (and/or revisitation), thereby enhancing plant reproductive success. However, floral nectar also manipulates pollinator behaviour during and immediately following plant visits, affecting pollen transfer, and plant reproduction. I argue that floral nectar should really be viewed as a pollinator manipulant rather than attractant, thus potentially explaining why its concentration is not generally high and why it decreases with increasing pollinator body size. Otherwise, such patterns may remain mysterious and unexplained.