Halal tourism: Emerging opportunities

descriptionPublicationkeyboard_double_arrow_right Article 01 Jul 2016 English Publisher:Elsevier BVJournal:Tourism Management Perspectives, volume 19, pages 137-143 (issn: 2211-9736,

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Authors: Asad Mohsin; Noriah Ramli; Bader Abdulaziz Alkhulayfi;

doi: 10.1016/j.tmp.2015.12.010

Halal tourism: Emerging opportunities

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Abstract

The main purpose of this paper is to raise awareness about the growing Halal tourism market segment and identify the fundamental needs of this segment. What is Halal tourism? What are the sources that inform about Halal tourism? What is the potential of Halal tourism? How does one attract this potential segment? These are some of the questions to which a response is provided in the paper. The methodology is largely reliant on secondary information. The paper also makes some recommendations which have implications for the practitioners.

Related Organizations

International Islamic University Malaysia
Malaysia
University of Waikato
New Zealand

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