Gender is important to the social and cognitive sciences, as evidenced by hundreds of meta-analyses, thousands of studies, and millions of datapoints that examine how gender (as an independent variable) shapes cognition and behavior. In this expansive literature, gender is often understood as a noun - a social category that separates 'men' from 'women'. However, gender can also be studied and understood as a verb - a cognitive process used to conceptually divide both human and non-human entities by masculinity and femininity. In this review, we outline the cognitive process of gendering and propose a framework to understand gender as a verb that enables a better understanding of how gender operates, why it is important, and how it can change.