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Theoretical Computer Science
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Theoretical Computer Science
Article . 2008
License: Elsevier Non-Commercial
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Theoretical Computer Science
Article . 2008 . Peer-reviewed
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Modelling the navigation potential of a web page

Authors: George Loizou; Mark Levene; Trevor Fenner;

Modelling the navigation potential of a web page

Abstract

Suppose that you are navigating in ``hyperspace'' and you have reached a web page with several outgoing links you could choose to follow. Which link should you choose in such an online scenario? When you are not sure where the information you require resides, you will initiate a navigation session. This involves pruning some of the links and following one of the others, where more pruning is likely to happen the deeper you navigate. In terms of decision making, the utility of navigation diminishes with distance until finally the utility drops to zero and the session is terminated. Under this model of navigation, we call the number of nodes that are available after pruning, for browsing within a session, the {\em potential gain} of the starting web page. Thus the parameters that effect the potential gain are the local branching factor with respect to the starting web page and the discount factor. We first consider the case when the discounting factor is geometric. We show that the distribution of the effective number of links that the user can follow at each navigation step after pruning, i.e. the number of nodes added to the potential gain at that step, is given by the {\em erf} function. We derive an approximation to the potential gain of a web page and show that this is numerically a very accurate estimate. We then consider a harmonic discounting factor and show that, in this case, the potential gain at each step is closely related to the probability density function for the Poisson distribution. The potential gain has been applied to web navigation where it helps the user to choose a good starting point for initiating a navigation session. Another application is in social network analysis, where the potential gain could provide a novel measure of centrality.

12 pages, 3 figures, 1 table

Keywords

Physics - Physics and Society, Web graph, FOS: Physical sciences, Web navigation, Link analysis metrics, Physics and Society (physics.soc-ph), Theoretical Computer Science, Computer Science(all)

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citations
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
2
Average
Average
Average
Green
hybrid