AbstractSuh's Axiomatic Design (AD) methodology has been employed to solve technical problems in a variety of disciplines. One area of interest is the use of this methodology in creative fields such as interactive art. In this paper, the authors propose and implement the use of AD in this manner. We call this approach “Creative AD”. Creative AD was deployed in visual art project courses at the Iceland Academy of the Arts in collaboration with Reykjavik University's Science and Engineering Department to develop “Interactive electro-mechanical art”. The first iteration of innovative and multi-disciplinary works were selected to be displayed at Hreindýraland Festival 2011 in Egilsstaðir, Iceland.