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The ambigous role of social influence on the wisdom of crowds: An analytic approach

The ambigous role of social influence on the wisdom of crowds: an analytic approach
Authors: Mavrodiev, Pavlin; Schweitzer, Frank;

The ambigous role of social influence on the wisdom of crowds: An analytic approach

Abstract

"Wisdom of crowds" refers to the phenomenon that the average opinion of a group of individuals on a given question can be very close to the true answer. It requires a large group diversity of opinions, but the collective error, the difference between the average opinion and the true value, has to be small. We consider a stochastic opinion dynamics where individuals can change their opinion based on the opinions of others (social influence α), but to some degree also stick to their initial opinion (individual conviction β). We then derive analytic expressions for the dynamics of the collective error and the group diversity. We analyze their long - term behavior to determine the impact of the two parameters (α,β) and the initial opinion distribution on the wisdom of crowds. This allows us to quantify the ambiguous role of social influence: only if the initial collective error is large, it helps to improve the wisdom of crowds, but in most cases it deteriorates the outcome. In these cases, individual conviction still improves the wisdom of crowds because it mitigates the impact of social influence.

Physica A: Statistical Mechanics and its Applications, 567

ISSN:0378-4371

ISSN:1873-2119

ISSN:0378-4371

ISSN:1873-2119

Countries
Switzerland, Switzerland
Related Organizations
Keywords

Physics - Physics and Society, FOS: Physical sciences, Physics and Society (physics.soc-ph), Collective effects, group decisions, Opinion dynamics; Opinion distribution; Collective effects; Group decisions, Group decisions, collective effects, opinion distribution, opinion dynamics, Opinion distribution, Opinion dynamics, Social networks; opinion dynamics

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    selected citations
    These citations are derived from selected sources.
    This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
    12
    popularity
    This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
    Top 10%
    influence
    This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
    Average
    impulse
    This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
    Top 10%
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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
12
Top 10%
Average
Top 10%
Green
hybrid