The naturalness criterion applied to the cosmological constant implies a new-physics threshold at 10^-3 eV. Either the naturalness criterion fails, or this threshold does not influence particle dynamics at higher energies. It has been suggested that the Higgs naturalness problem may follow the same fate. We investigate this possibility and, abandoning the hierarchy problem, we use unification and dark matter as the only guiding principles. The model recently proposed by Arkani-Hamed and Dimopoulos emerges as a very interesting option. We study it in detail, analysing its structure, and the conditions for obtaining unification and dark matter.

29 pages, comments, corrections and references added