
The paper investigates individual choice with the account of context effects which bias the choice. The presence of an inferior option in a choosing menu increases the attractiveness of the better options of the menu and thus disturbs the normative ranking. A concern for the menu flexibility, which increases the inclination of a decision maker, is also under consideration. The preferences are considered as reference-dependent ones over menus of lotteries in spaces of outcomes which can be finite as well as infinite. The preferences are represented via a state-dependent expected utility function. The main theorem of the paper gives conditions that provide such representability.
menus of lotteries, Context Effects; Reference Point Bias; Subjective Uncertainty, expected utility representation, Consumer behavior, demand theory, context effect, Individual preferences, Decision theory, Utility theory, individual choice, jel: jel:D81
menus of lotteries, Context Effects; Reference Point Bias; Subjective Uncertainty, expected utility representation, Consumer behavior, demand theory, context effect, Individual preferences, Decision theory, Utility theory, individual choice, jel: jel:D81
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