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Investigaciones Europeas de Dirección y Economía de la Empresa
Article . 2013 . Peer-reviewed
License: CC BY NC ND
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EconStor
Article . 2013
License: CC BY NC ND
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El índice cuantitativo de calidad web como instrumento objetivo de medición de la calidad de sitios web corporativos

Authors: González López, Óscar R.; Bañegil Palacios, Tomás M.; Buenadicha Mateos, María;

El índice cuantitativo de calidad web como instrumento objetivo de medición de la calidad de sitios web corporativos

Abstract

ResumenEl nuevo entorno marcado por la crisis económica hace imprescindible conocer la eficiencia de las acciones online llevadas a cabo por la empresa. Este trabajo propone una serie de indicadores para evaluar los sitios web de las compañías de todo el mundo.Para ello se ha diseñado la investigación del problema a tratar, basada en la evaluación manual y automática de una serie de variables objetivas, con la posterior aplicación de un análisis factorial para la elaboración de indicadores.El índice cuantitativo de calidad web (ICCW) es una herramienta versátil que nos permite comparar cualquier tipo de organización y detectar los puntos fuertes y débiles del sitio web de la compañía.AbstractIn the current economic crisis accurate assessment of the efficiency of the online strategy implemented by companies is a crucial issue. This paper proposes a number of indicators for the evaluation of the websites of companies all over the world.Our research examines the manual and automatic evaluation of a series of objective variables concerning website. To obtain the indicators we applied a factor analysis to the relevant variables.The Quantitative Web Quality Index is a versatile tool that permit us to compare any kind of organizations and detect the strong and weak points of the company's website.

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Keywords

Análisis del sitio web, Website evaluation, HF5001-6182, ddc:330, E-strategia, M15, Website quality, Evaluación de sitios web, Website analysis, Business, E-strategy, Calidad del sitio web

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    popularity
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    influence
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    impulse
    This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
13
Top 10%
Top 10%
Average
gold