Ctenophores are a clade of animals that branch off at the base of the animal tree. They have a unique and delicate body plan, and distinct pattern forming mechanisms at different life history stages. They have a stereotyped embryonic cell lineage and are highly 'mosaic' as embryos, but most have amazing capacity to regenerate as adults. Unfortunately, only a handful of ctenophore species have been studied in detail. This review summarizes the key features of the regenerative properties of adults, and the characteristics of the embryological onset of regenerative abilities. The genomes of several ctenophore species have already been sequenced, and these resources set the stage for more detailed cellular and molecular analysis of body plan patterning in this group.