Abstract Economical and operational facets of networks drive the necessity for significant changes towards fundamentals of networking architectures. Recently, the momentum of programmable networking attempts illustrates the significance of economic aspects of network technologies. Software Defined Networking (SDN) has got the attention of researchers from both academia and industry as a means to decrease network costs and generate revenue for service providers due to features it promises in networking. In this article, we investigate how programmable network architectures, i.e. SDN technology, affect the network economics compared to traditional network architectures, i.e. MPLS technology. We define two metrics, Unit Service Cost Scalability and Cost-to-Service, to evaluate how SDN architecture performs compared to MPLS architecture. Also, we present mathematical models to calculate certain cost parts of a network. In addition, we compare different popular SDN control plane models, Centralized Control Plane (CCP), Distributed Control Plane (DCP), and Hierarchical Control Plane (HCP), to understand the economic impact of them with regards to the defined metrics. We use video traffic with different patterns for the comparison. This work aims at being a useful primer to providing insights regarding which technology and control plane model are appropriate for a specific service, i.e. video, for network owners to plan their investments.