Content-Centric Networking (CCN) is a new popular communication paradigm that achieves information retrieval and distribution by using named data instead of end-to-end host-centric communications. This innovative model particularly fits mobile wireless environments characterized by dynamic topologies, unreliable broadcast channels, short-lived and intermittent connectivity, as proven by preliminary works in the literature. In this paper we extend the CCN framework to efficiently and reliably support content delivery on top of IEEE 802.11p vehicular technology. Achieved results show that the proposed solution, by leveraging distributed broadcast storm mitigation techniques, simple transport routines, and lightweight soft-state forwarding procedures, brings significant improvements w.r.t. a plain CCN model, confirming the effectiveness and efficiency of our design choices.