Material facts about the arrangement of supermarkets and the design of churches, as well as rules of evidence and other social practices, play a critical role in structuring everyday human cognition. This much is hard to deny. I argue that such insights are best accommodated by a view that treats human beings as socially embedded agents that exploit the material aspects of their normatively rich environment. Further, I argue that a socially embedded approach to cognition is preferable to Gallagher's socially extended approach.