
ResumenSi bien actualmente las empresas apuestan por una mayor apertura internacional, las barreras que perciben en este proceso siguen siendo un importante inhibidor de su intensidad exportadora. Sin embargo, existen diversos factores que pueden ayudar a mitigar la influencia negativa que ejerce esta percepción sobre la actividad exportadora de las empresas. El presente estudio examina los efectos moderadores de la inversión en I+D y la experiencia exportadora de las empresas sobre la relación entre barreras percibidas e intensidad exportadora. Asimismo, se analiza si estos efectos varían en función del nivel de turbulencia percibido en el entorno internacional. Los resultados del análisis realizado a una muestra de empresas de ámbito local pertenecientes a varios sectores de actividad evidencian la existencia del efecto moderador de la inversión en I+D sobre la relación directa hipotetizada, y su mayor intensidad en escenarios de baja turbulencia percibida, así como la inexistencia de un efecto moderador de la experiencia exportadora sobre la misma relación.AbstractAlthough firms are currently open to internationalising their activity, the barriers they perceive during this process are still an important inhibitor of their export intensity. However, diverse factors may reduce the negative influence of this perception on export activity. Specifically, we examine the moderating effects of R&D investment and export experience of the firm on the relationship between perceived barriers and export intensity. We also analyse if these effects vary depending on the level of perceived turbulence in the international environment. The results of the analysis carried out using data from a sample of companies belonging to different sectors in a local context show evidence of a moderating effect of R&D investment on the hypothesised direct relationship, and a higher intensity of this effect in a low-turbulence scenario. We also found that there is no significant influence of export experience on the same relationship.
Internationalisation, Hierarchical regression, Experiencia exportadora, Internacionalización, Export experience, Inversión en I+D, R&D investment, Regresión jerárquica, Barreras a la exportación, Export barriers
Internationalisation, Hierarchical regression, Experiencia exportadora, Internacionalización, Export experience, Inversión en I+D, R&D investment, Regresión jerárquica, Barreras a la exportación, Export barriers
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