Binge-watching is often studied in research, and discussed in lay writings, under the assumption that it is a maladaptive and problematic behavior. However, as with all media use, there are circumstances in which binge-watching may be functional for an individual. This paper explores the role of intentionality-defined as the extent to which a viewing session was planned and executed as planned-in differentiating problematic from unproblematic binge-watching behavior. We present results from a survey (n = 180) in which the participants randomly were asked to think about a recent viewing session in which they'd either intentionally or unintentionally watched multiple episodes of television in a row. The results suggest that intentional binge-watching sessions are generally associated with positive mood states and satisfaction, while unintentional sessions often lead to negative outcomes such as goal conflict and guilt. Moreover, motivations for binge-watching, such as social interaction and enrichment, were more pronounced in intentional sessions, while unintentional sessions were driven more by situational factors like cliffhangers and curiosity. Intentionality is thus a useful boundary condition for the definition of binge-watching as a problematic vs. non-problematic behavior when studying its antecedents and consequences.