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pmid: 15676351
A postal survey of typeface preference is described. The survey was designed to help in the choice of typeface to be used for the internal technical Reports produced by the Post Office Research Department. Type setting for these Reports is carried out using an IBM Selectric Composer for which seven typefaces suitable for reports are available. One hundred and twenty-five people who regularly receive copies of these Reports and 57 Trainee Technicians (Apprentices) were asked to arrange these seven typefaces in order of preference and record this ranking on a response sheet. About 85% of both groups returned response sheets for statistical analysis. The results showed a significant preference for three of the typefaces: Press Roman, Theme and Univers. Of these, Press Roman is used for the text of Research Department Reports and Univers is used on diagrams and tables.
citations This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically). | 2 | |
popularity This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network. | Average | |
influence This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically). | Average | |
impulse This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network. | Average |