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International market development

descriptionPublicationkeyboard_double_arrow_right Article , Other literature type 01 Jun 2009 Switzerland Publisher:Springer Science and Business Media LLCJournal:Marketing Review St. Gallen, volume 26, pages 8-9 (issn: 1865-6544, eissn: 1865-7516,

Authors: Belz, Christian; Bieger, Thomas; Schmitz, Christian;

doi: 10.1007/s11621-009-0046-1 , 10.1007/s11621-009-0044-3

handle: 20.500.14171/75967

International market development

- Summary
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Abstract

Die vorliegende Ausgabe des Marketing Review St. Gallen befasst sich mit der Entwicklung neuer und insbesondere internationaler Markte, einer Dimension des Business Development. Die Beitrage sind nach den drei Hauptbereichen „Strategie und Organisation“, „Instrumente“ und „Kontrolle“ im International Market Development gegliedert.

Country

Switzerland

Related Organizations

University of St. Gallen
Switzerland

Impact byBIP!

	citations This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).	1
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	influence This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).	Average
	impulse This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.	Average

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