The viscous and linear viscoelastic properties of different asphalt binders have been analyzed in this paper. Thus, an unmodified bitumen, a polymer-modified (SBS) bitumen, a commercial synthetic binder, and two model synthetic binders with different polymer (SBS) concentrations have been studied. The mechanical spectra of these binders are quite different, mainly influenced by SBS concentration. Thus, up to three regions may be observed for a synthetic binder with high polymer concentration. The temperature dependence of the zero-shear-rate-limiting viscosity is described by an Arrhenius-like equation, in a temperature range that depends on binder composition. These results have been discussed taking into account the development of a polymer-rich phase in SBS-modified bitumen and model synthetic binders.