
doi: 10.1007/bf03224089
Sattigungstendenzen auf einigen Absatzmarkten sowie die verstarkte Konkurrenz aus Landern mit niedrigerem Lohnniveau zwingen viele Automobilhersteller dazu, Fahrzeuge bei steigender Komplexitat schneller und in mehr Varianten auf den Markt zu bringen. Der Beitrag von Siemens Product Lifecycle Management Software beschaftigt sich damit, wie Hersteller noch flexibler, spezifischer und schneller auf Kundenwunsche reagieren konnen, um sich langfristig Wettbe-werbsvorteile zu sichern.
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