
doi: 10.1007/bf02828482
pmid: 10276848
Healthcare managers are debating whether marketing improves their ability to provide services. To reach both short and long range goals, marketing concepts can be useful management tools. Managers who understand the marketing process will be able to interpret their ability to use marketing to increase market share or to obtain greater resources from their governing boards.
Marketing of Health Services, United States
Marketing of Health Services, United States
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