Scanning electron and fluorescence microscopy were used to clarify some aspects of the floral morphology ofApocynum cannabinum. Insects are required for pollination, since the floral morphology prevents autogamy and minimizes intrafloral self-pollination. Flowers hand-pollinated with self-pollen never set fruit, but 10.6% of cross-pollinations produced fruit. Self-pollen did germinate, however, and produced abundant tubes that grew through the pistil and entered the ovule micropyles. The proportion of ovules penetrated by self- and outcross-pollen tubes was not statistically significantly different. These results suggest thatA. cannabium possesses late-acting self-incompatibility, similar to that in the closely related Asclepiadaceae.