Test fixtures of a commercial concentric cylinder rheometer (Physica Rheolab MC 20) were modified to enable measurements under magnetic inductions up to 0.5 Tesla in a shear rate range of 0.1 up to 1000 s −1 and temperatures 0° to 150°C. In the 2 x90°-cups only two 90° sectors of the stationary part of the double concentric cylinder arrangement are submitted to the magnetic field which is created outside the test tools by an electromagnet. A prototype of a 360°-cup contains the electromagnet within the cup and avoids the correction necessary for the sector geometry. Measurements are shown for a carbonyl iron MR fluid and two nano MR fluids. An encouraging comparison of the viscosity function and MR effect (shear stress changes due to the field) measured by using the various cups is presented. The detailed investigation of the magnetic field distribution in the tools yields a distinct radial field gradient and also stray fields that make the quantification of the effective field in the gap difficult. The change of the field when the gap is filled with MR fluid is addressed. MR effects up to 13 000 Pa have been found, the limited torque range of the rheometer making it necessary to use relatively small gap dimensions which introduce errors due to edge effects. Shear rates up to 40000 s−1 as typical for the application in dampers were investigated by a piston-driven capillary rheometer making use of a thermostated rectangular slit with superimposed magnetic field. A satisfactory agreement of the magnetorheological data with the concentric cylinder results is found in the overlapping shear rate range.