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https://doi.org/10.1...arrow_drop_down
https://doi.org/10.1007/978-3-...
Part of book or chapter of book . 1996 . Peer-reviewed
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Option Bundling And Bundle Pricing

descriptionPublicationkeyboard_double_arrow_right Part of book or chapter of book , Other literature type 01 Jan 1996 German Publisher:Deutscher Universitätsverlag
Authors: Ralph Fürderer;

doi: 10.1007/978-3-663-08818-9_3

Option Bundling And Bundle Pricing

Abstract

Bundling is the widespread practice of offering a number of products or services in a single package at an “attractive” price. A bundle can be viewed as a new product, where the differentiation from existing products is achieved by deciding upon three crucial factors: the composition of the bundle the bundle price the form of bundling.

  • BIP!
    Impact byBIP!
    citations
    This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
    		 2
    popularity
    This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
    		 Average
    influence
    This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
    		 Average
    impulse
    This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
    		 Average
Powered by OpenAIRE graph
Found an issue? Give us feedback
citations
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
2
Average
Average
Average
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