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Internes Marketing-Programm

Name: Internes Marketing-Programm
Creator: Günter Umbach

descriptionPublicationkeyboard_double_arrow_right Part of book or chapter of book , Other literature type 01 Jan 2011Publisher:Springer Fachmedien Wiesbaden

Authors: Günter Umbach;

doi: 10.1007/978-3-658-37013-8_7 , 10.1007/978-3-658-18482-7_7 , 10.1007/978-3-8349-6559-2_7

Internes Marketing-Programm

- Summary
- Metrics

Abstract

Um Ihre Botschaft uber die externen Kommunikationskanale zu vermitteln, brauchen Sie Freiraume und Ressourcen in Form von Geld und Mitarbeitern. Um diese Dinge von den Entscheidungstragern im Unternehmen genehmigt zu bekommen, mussen Sie Ihre Strategie und Ihr Projekt uberzeugend intern vermarkten und verkaufen. Hier einige Hinweise, wie Sie das effektiv machen konnen.

Impact byBIP!

	citations This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).	0
	popularity This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.	Average
	influence This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).	Average
	impulse This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.	Average

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