This study focuses on the distribution of value within the value chain, therefore, I follow prior research (Bowman and Ambrosini 2000; Dedrick et al. 2010; Lepak et al. 2007) in defining value—more specifically, “value created”—as the difference between the costs of producing a certain good or providing a certain service and the price that buyers pay for the end product. In this chapter, I review the pertinent literature on value appropriation and bargaining, industry or value chain architecture as a determinant of value capture, and game theory perspectives.