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https://doi.org/10.1007/978-3-...

Part of book or chapter of book . 2010 . Peer-reviewed

Data sources: Crossref

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An Exploration of the Intention to Use Online Store

descriptionPublicationkeyboard_double_arrow_right Part of book or chapter of book , Article 01 Jan 2010Publisher:Springer Berlin Heidelberg

Authors: Dauw-Song Zhu; Song-Sheng Huang; Chung-Hung Tsai;

doi: 10.1007/978-3-642-15405-8_8

An Exploration of the Intention to Use Online Store

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Abstract

This study integrates web quality (system quality, information quality, and service quality), customization, and playfulness into D&M model to explore the critical success factors of online shopping. An online questionnaire survey was conducted (n=578). The findings demonstrate that web quality has significantly positive influences on usage intention and user satisfaction. Furthermore, web quality and customization both have significantly positive influences on playfulness. Finally, playfulness determines online customers’ usage intention and user satisfaction. The implications of proposed online shopping success model are discussed.

Related Organizations

Tzu Chi College of Technology
Taiwan
National Dong Hwa University
Taiwan

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