Combining expressiveness and plainness in the design of web documents is a difficult task. Validation languages are very powerful and designers are tempted to over-design specifications. This paper discusses an offbeat approach: describing any structured content of any document by only using a very small set of patterns, regardless of the format and layout of that document. The paper sketches out a formal analysis of some patterns, based on grammars and language theory. The study has been performed on XML languages and DTDs and has a twofold goal: coding empirical patterns in a formal representation, and discussing their completeness.