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Part of book or chapter of book . 1998 . Peer-reviewed

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Interactive Relationship Marketing

Name: Interactive Relationship Marketing
Creator: David M. Raab

descriptionPublicationkeyboard_double_arrow_right Part of book or chapter of book , Other literature type 01 Jan 1998Publisher:Vieweg+Teubner Verlag

Authors: David M. Raab;

doi: 10.1007/978-3-322-86793-3_10

Interactive Relationship Marketing

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Abstract

It is an embarrassingly common observation that the Internet is well suited for relationship marketing. But it’s less clear which technologies you need to make it happen. What type of database is suited? And note this: the database is much less important in the interactive world than the interactive application itself. So just what are those interactive applications anyway?

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	citations This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).	0
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	influence This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).	Average
	impulse This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.	Average

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