Macdonald introduces the concept of heritage and digital media within the domain of moving image design. ‘Heritage’ is defined as traditional, analogue and handmade practices that predate or overlap digital technology. ‘Digital’ is considered as a description of the means of production and also a medium of communication. A theoretical overview is provided to position the book in relation to Walter Benjamin and Jean Baudrillard amongst others. Using the writing of typographer Eric Gill, who abhorred the idea of combining craft and machine-made design, Macdonald argues that a hybrid approach can revitalize film and graphic heritage crafts that might atrophy and die if they were not combined in digital media practices.