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https://doi.org/10.1007/978-3-...
Part of book or chapter of book . 2023 . Peer-reviewed
License: CC BY
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PURE Aarhus University
Part of book or chapter of book . 2023
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Business Models in 5G/6G Mobile Communications

Authors: Ahokangas, Petri; Aagaard, Annabeth; Atkova, Irina; Matinmikko-Blue, Marja; Yrjölä, Seppo;

Business Models in 5G/6G Mobile Communications

Abstract

AbstractBusiness models in mobile communication have remained surprisingly stable up to 4G. 5G and beyond generations will bring a fundamental change to how mobile connectivity is deployed and commercialized. This chapter explores value capture on 5G and 6G by looking at the business opportunities, business models, and changing platform-based business ecosystems of the future that extend beyond traditional company boundaries. Combining technology and strategy perspectives, six baseline business models are presented for 5G: General bit-pipe, Segmented specialized service, Wholesale service local operator, Retail service local operator, Vertical service operator, and Context service local operator. Additionally, 6GMNO, OTT operator, Edge operator, Telco broker, and Service-flow business models are envisioned for 6G. The chapter concludes by characterizing the future mobile communications business models as vertically, horizontally, or obliquely structured ecosystems.

Keywords

Service, Platform, Internationalization, Strategy, Disruption, Business model innovation, 5G, Ecosystem, 6G, Business model

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    Top 10%
    influence
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    Average
    impulse
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    Top 10%
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citations
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
7
Top 10%
Average
Top 10%
Green
hybrid
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