This chapter begins with a brief overview of the development of the war correspondent and media–military relations. Consequently, it helps us understand the complexities associated with the “failures” of the conventional war reporting and identify the factors that have oriented war reporting towards propagating war and violence. To explain why the conventional war journalism has gravitated towards war, several factors are identified, including the nature of news values, the relationship of journalism to power, the dependence on news sources and the language used to describe war. The ethos of journalism, including objectivity, are defined. Its restrictive nature is discussed concerning how the current work conventions reinforce war and conflict by magnifying the ‘us’ and ‘them’ binaries, the effects of violence and the activities and operations of the military. The theory of Peace Journalism is outlined, and its particular orientations are described.