
This chapter, mainly based on Forrest and Nightingale (2017), establishes a specific set of procedural steps for any firm to transit smoothly and successfully into the era of fast strategic changes while the firm’s once sustainable competitive advantages have become transient. To accomplish this goal, this chapter bases its reasoning on the established result of when new competitions will naturally appear within an established market and why competitions within any business organization always exist inevitably. By combining with published conclusions derived on anecdotal analyses and inductive reasoning, this chapter advances the systemic reasons for why a list of time-honored steps will practically work so that firms can successfully surf through waves of transient competitive advantages with improving performance.
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