One of the main goals of a company is to bring products to the market, whose performance and behaviour in providing this performance is desired by customers and users, and which, due to these characteristics, help the company to achieve continuously high profitability and financial stability, high acceptance by all social groups and possibly also market leadership. In order to achieve this goal and secure it in the long term, products, processes and organisations in the company must be designed accordingly. However, products, processes and organisations are interlinked in many ways and constantly influence each other. An isolated consideration of these three elements does not lead to the desired goal.