In the modern, overabundant information landscape, information is accessible on and across multiple media platforms and screens, making television and audiovisual memory ever more available. How do the creative practices of media professionals contribute to cultural memory formation today? What is the role of using audiovisual archives to inform and educate viewers about the past? And how can researchers study these dynamic, contemporary representations of past events, and the contribution of audiovisual sources to cultural memory? In this chapter, I consider how new forms of television and cross-media productions, collected in and distributed by audiovisual archives, affect the medium television as a practice of cultural memory in the multi-platform landscape. I zoom in on the role of creative production practices (so-called screen practices) and their social aspects in the construction of memory, in relation to the increasingly dynamic and multi-platform medium that television has become today, and present a dynamic model for studying contemporary television and screen culture as cultural memory.