The Limitations of Likeability: the Major Premiership and Public Opinion
The Limitations of Likeability: the Major Premiership and Public Opinion
With hindsight, one of the biggest surprises of the May 1997 general election was that so many people were surprised at the outcome. The Labour party won its biggest-ever number of seats in the House of Commons (419) and its overall majority of 179 represented the largest for any government since 1935. In stark contrast, the Conservative party’s share of the vote fell to just over 30 per cent, their worst result since the beginning of modern party politics in 1832. With just 165 seats, the Conservative party’s representation in the House of Commons was the lowest since 1906, and the party was reduced to an English rump, with no MPs in either Scotland or Wales, emphasising the decline of the Conservatives as a national political force (Norris, 1997).
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