The present task is to introduce the remainder of the work by focusing on the consumer agencies which enforce the bulk of consumer protection law, and the activities of which are the central theme of the study. On the enforcement side, consumer agencies direct most of their attention to implementing the criminal provisions of the Trade Descriptions Act (1968), which prohibits false descriptions by businesses; the Food and Drugs Act (1955), which bans unacceptable food, regulates food additives, and fixes some food standards; and the Weights and Measures Act (1963) which regulates the quantity side of consumer transactions. Some effort is also directed towards assessing whether hazardous products comply with the standards fixed under the Consumer Protection Act (1961). The passage of the Fair Trading Act (1973) and the Consumer Credit Act (1974), however, means that consumer agencies will become involved increasingly with the control of specific trade practices. When this legislation is fully in operation, consumer agencies will enforce the statutory orders made under the former Act regulating unfair trading practices, and will also bear the main burden of administering controls over the credit industry. In addition, consumer agencies are now devoting attention through consumer advice services or Consumer Advice Centres to advising the community about their individual rights as consumers.