In this position paper we advocate the idea of creating a new style of software construction that is based on the systematic reuse of application specific collections of software components and design structures together with corresponding process models. On the structural level object oriented approaches proved to be well suited for the specification and realization of such application frameworks. On the management level a whole set of measures have to be taken to foster the creation, propagation, and application of reusable software. Particularly there are different processes for constructing general or application specific and reusable components or frameworks, and for the development of a particular application software system.