To establish software reuse successfully in the long run, it is crucial for providers of reusable components to continuously react on problems or future trends arising around their component. In practice, however, many providers of reusable components are not able to do so due to insufficient feedback and details from reusers. Additionally, they often have too little knowledge on system context and constraints that may lead to major deficits of the reusable component especially with respect to non-functional aspects. This paper presents an approach for systematically engineering performance of reusable components that has been validated in an industrial context.