Abstract The paper describes the development and properties of a new family of thermoplastic elastomers based on polyvinyl chloride. Comparisons of the new products with traditional flexible PVC's will be presented, pointing up differences in specific gravity, low temperature properties, heat resistance, melt viscosity, and general physical properties such as tensile modulus and elongation. The elastomeric properties of the new materials are explored and compared to some typical cured elastomers—chloroprene, chlorosulphonated polyethylene. The common thermoplastic elastomers based on block copolymers and polyurethanes are also considered in relation to the new compositions. Such properties as compression‐set, flex and fatigue resistance, oil and chemical resistance, weatherability, and performance at elevated temperatures are detailed. The unique feature of this technology that allows one to tailor the surface characteristics from typically high PVC gloss to the fine dull satin finish of cured elastomers is discussed.