Abstract The fundamentals of plastisol rheology must be understood in order to properly select and utilize plastisol property measurements. Useful evaluation should also be made of the rheological effects of formulation ingredients and their interrelationships. Other factors such as plastisol preparation, storage conditions, process shear rates, temperatures, dwell times, and finished product specifications will influence the design of effective test procedures. Once meaningful plastisol property measurements have been developed, better quality control assurance results, and in addition quality, productivity, and profitability improvements are effected.